Futurist, Keynote Speaker, Best-Selling Author and Strategist to the Best Brands – Nicholas Webb
Why you shouldn’t define your target market by demographics, socio-economics nor gender! (And what you should do instead.) Where do all perfect human experiences originate from. (And how to create them for YOUR customers.) How to take advantage of all the things your customers hate. What’s the very first thing Apple staff does to you when you walk into one of their stores. (And no, it is NOT trying to sell to you.) Are you unintentionally becoming less relevant to your target market? (You are if you are doing this mistake.)
Resources Mentioned in the Podcast:
- What Customers Crave by Nicholas Webb
- The Marketing Book Podcast: “What Customers Crave” by Nicholas Webb
- 6 Ways To Create Experiences That Customers Crave
Check out NickWebb.com for more info.
Thanks so much for listening!